Black & Decker (3in1) Stick Vac promotional launch

The idea behind this concept is to evoke the characteristics of the high-end market and to convey the precision engineering and science involved in producing this highly distinctive and powerful vacuum cleaner. The viewer is steered towards thinking that they are watching a car commercial for an upmarket model. As the film progresses, it soon becomes evident that they are watching a promotional film for a range of Black and Decker (3in1) Stick Vac cleaners.